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From Dream To Reality
A vision was
conceived in 1969 and developed from a feedlot into a dynamic new concept in
beef production. Today the trademark of Chalmar beef indicates superior
quality, tenderness and value for money.
A superb culinary experience not
to be missed has placed this unique company right at the top of the industry.
When the new Abattoir and de-boning facility opened for business in 2003,
Chalmar Beef became fully integrated and was duly awarded the prestigious
Abattoir of the Year Award by the Department of Agriculture, Conservation,
Environment and Land Affairs (Gauteng). With the faculty , production of
top-quality beef is possible, with scrupulous hygienic conditions, humane
handling, of livestock, and unsurpassed service to customers given the highest
priority. |
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The Stress Factor
Our Feedlot facilities are designed for cattle comfort. Chalmar beef ensures
that cattle are exposed to minimum stress levels. Stress during the production
cycle leads to tough meat, which in turn leads to tough customers! To this end
Chalmar Beef strives to minimize stress from day one. Electrical cattle prodders
are strictly banned.
Transportation of cattle from a feedlot to an abattoir
on trucks is extremely stressful. Chalmar Beef's feedlot is a mere 800m from the
Abattoir and cattle are walked to the immaculate lairages where the animals are
housed, before a final health inspection is performed.
Chalmar Beef
believes in handling cattle with "cattle sense" and not blind force.
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